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Happiness Scores with Travelers

Happiness Scores with Travelers

Happiness is becoming as important a factor to travelers as the cost when booking travel; at least according to World Travel Market which conducted the research. Their findings suggest that customers are demanding added value and more comfort. In other words, they are looking for a higher ‘happiness score’. The stress and aggravation that’s usually associated with air travel has worn travelers out especially the British, who are increasingly looking for a higher ‘happiness score’ when booking travel. ‘Happiness scores’ are being used to measure the subjective levels of happiness in everything from our personal happiness to our national happiness. ... Read More »